Should you Invest Time in Twitter Marketing?

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In the next part of our series of discovering what social media networks you should, or shouldn't be investing time marketing your business in based on your business niche and industry, we will take a look at twitter. Now if facebook is the Gorilla in the room when it comes to social media, then twitter is it's giant Orangoutang cousin. However, … [Read more...]

Is Facebook Marketing Right for your Business?

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So you've heard about all of the benefits of participating in , and engaging your customers. But with so many social media sites out there, how could you possibly have enough time in the day to set up profiles on all of them, yet alone be active within each one of them on a daily basis? This is a problem that many business owners share, they want … [Read more...]

10 Mind Blowing Internet Marketing Statistics for 2012

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Hubspot has just released it's "State of Inbound Marketing Report for 2012," and here are 10 mind blowing  (internet marketing) statistics that we thought would be especially intriguing. For a little housekeeping with some internet marketing slang words used in this article," inbound marketing" will refer to internet marketing tactics such as SEO, … [Read more...]

6 Simple Steps to Creating a Successful Blogging Strategy for SEO

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It seems like almost everything you hear and read now is telling you to start a business blog. Where as only a year ago things were not like this. Sure, it was still a good online marketing tactic to blog, and was recommended by most. But what has changed so drastically in the past year to make blogging an absolute necessity to your online … [Read more...]

Linkedin: The Best Social Media Site for Marketing?

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So you've heard all the hype with facebook and twitter, how great they are for marketing, and how you must have a business presence on these sites now a days. All of this is very true, but how does their little brother in the world of social media stack up to the marketing effectiveness of these other social media giants? The answer is that … [Read more...]

Marketing Mythbusters Case #5 – Please Retweet Doesn’t Work

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Even if you're just a newbie to twitter, I'm sure you've seen people include something like: "please retweet," or "please rt" in their posts.You may have wondered, does this really work? After all, with only 160 characters allowed, that's some valuable content real estate being taken up. So the question is, does this work, and how well does it … [Read more...]

Marketing Mythbusters Case #4 – Don’t Call Yourself a Guru

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The community of “they” may find that calling yourself a guru, or an expert, is a bit on the pretentious side and potentially too risky of a marketing move. However, the proof is in the pudding here when you break down the facts. Based on Twitter findings, which analyzed 5 million users, those people that had the word guru in their bio had 100 … [Read more...]

Marketing Mythbusters Case #3 – Don’t Market on the Weekends

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When I first delved into the task of myth debunking, it took me by surprise that “don’t market on the weekends” is indeed a myth. I thought surely this must be true. We’ve personally never marketed on the weekends ourselves thinking, “who really wants to be bothered, or is even paying attention?” You were probably thinking the same … [Read more...]

Marketing Myth Busters Case #2 – Send Less Email

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Above all of the others, this myth took me the longest to actually accept. I mean, come on, who honestly wants more email? I can’t even begin to tell you how many emails I delete a day without so much as opening them. I guess I could take the time to unsubscribe from the multitude of lists I’m on, but that would be too easy! Honestly though, no … [Read more...]

Marketing Myth Busters Case #1 – Social Media Marketing is all about Engagement

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In this kick off article to our "Unicorns and Leprechauns - 5 Marketing Myths Busted" series, we're going to delve into the world of and uncover the myth of: "Social Media is for Conversations, not Broadcasting." Now if you've read even one blog post or watched a single webinar about how to market on social media, then I'm sure that you've … [Read more...]