Search engine optimization is no longer just for larger companies. In fact, with Google’s new emphasis on local and mobile search, SEO or search engine optimization is now more important than ever for the local small or medium size business.
With the phonebook going the way of the dinosaurs, Google is now the new yellow pages! The main difference is that people used to at least flip through the yellow pages, so even if you didn’t have a large stand out advertisement you may still have a chance of getting their business. However with Google, 90% people never go to page 2 and 95% never make it to page 3!
So if you’re not on page 1, then you’re out of business!
Besides being the new yellow pages, SEO is a great form of marketing for all of these other reasons as well:
- 39% of search engine users believe that the companies who are returned among the top search results are the leaders in their field
- 95% of all non-branded natural clicks come from page 1
- 77% of search users choose organic over paid listings when searching, and 67% choose organic when purchasing
- 75% of internet users have the intent to purchase when using search engines
- 49% of internet users utilize search engines everyday. That’s nearly 100 million people per day or roughly 30% of the US population utilizing search 365 days a year
- 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%
- 47% of adult US internet users use online social networks such as facebook, twitter, and linkedin
- 62% of search users click a link on the first page of search results
- Online marketing is traceable, more effective, and less expensive than older advertising methods such as the yellow pages, newspaper, magazines, and television
Get your FREE Internet Marketing analysis today and see how well optimized your site is for SEO!
Contact Us today to see what the power of SEO and local search can do for your business!
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